Hi! I am Denise Banatin.
I am a Creative Services Director who has a wealth of experience handling traditional, digital, on-ground, social, and AI-assisted campaigns for FMCG, banking, and automotive clients to name a few. The work I have done with my agency has received not only stellar results but also marketing, creative and public relations accolades.
I think myself accountable for the sustained health, growth, and performance of my clients and the agency.
I am known to be a trusted worker, advisor, and mentor. I set a high bar for creative excellence and notable effectivity for my work, myself and my team.
I have a forward-looking perspective, identifying opportunities beyond immediate needs and translating them into strategic and commercially relevant solutions. I aim to optimize talent, resources, and tools to drive long-term business impact.
Here, you will find my portfolio and links to some of the campaigns I have helped launch and run.
Education
Academic Qualifications
Bachelor's Degree in Communication Arts (Ateneo de Manila University)
CDM AI Marketing Certified (DMMAP CDM)
Digital Media Planning Certified (CDM)
Notable Achievements
Some of the awards and recognitions the campaigns I have worked on received.
Please contact me for my full list of awards.
61st Anvil Awards 2026
Gold in Best use of Social Media –
“STING: The Social Surge of Hataw Energy”
Brand recognized for the outstanding use of social media by the Public Relations Society of the Philippines (PRSP). They are the country’s premier organization for public relations.
SMARTIES Philippines 2025 and 2026
Gold in Gamification & E-Sports Live-Streaming Marketing -
STING Energy Drink
Bronze in Product Launch/Relaunch Excellence -
Gatorade
A high honor for our campaign. SMARTIES is the world’s first marketing award recognizing innovations in local market, regional and global programs.
60th Anvil Awards 2025
Silver in Best use of Influencer Marketing -
Gatorade No Sugar
Brand recognized for their creative influencer strategy by the Public Relations Society of the Philippines (PRSP). They are the country’s premier organization for public relations.
Marketing Excellence Awards 2025
Silver in Excellence in Live-Streaming Marketing -
Sting Energy Drink
Marketing Excellence Awards is designed to recognise outstanding work in the Philippine marketing industry. They awarded the brand a silver for our live-stream based digital campaign.
60th Anvil Awards 2025
Silver in Best use of Digital -
Sting Energy Drink
Brand recognized for their creative use of digital media by the Public Relations Society of the Philippines (PRSP). They are the country’s premier organization for public relations.
Work recognized in Campaign Brief Asia
The Work 2026 and Kidlat 2025
Girls Got Game Philippines - "Volleyball RC”
Now in its 25th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. While the Kidlat Awards is a creative advertising competition in the Philippines. We were awarded for our audio craft capabilities.
